Google TV: It's what television ought to be - on demand.

With as little television as I actually watch, finding what I want to watch when I have the time to sit down and indulge is daunting. In fact, it's what leads me to simply migrate back to the computer for entertainment. Television programming simply sucks. There isn't enough good programming for the motorsports, action sports and military-minded individual. Sure, there's FuelTV and perhaps MavTV, but we've become accustomed to the on-demand mentality the internet has fashioned for us.

Anyhow, it seems Google TV will serve as a web portal for television programming, providing a platform for a myriad of sources, including such websites as Hulu. In reality, it may merely serve as an end or perhaps a transformation television programming and perhaps the traditional duties associated with a television programming director.

Take a look at some of the latest stories below.

• Rumor: New $100 Apple TV takes aim at the cloud - http://www.cnn.com/2010/TECH/gaming.gadgets/05/31/wired.apple.tv/
  For its next Apple TV, Apple may ditch the set-top box form factor and instead cram a media player into a tiny device running the iPhone OS, according to Engadget.  The blog cites an anonymous tipster who claims the next Apple TV has been described as "an iPhone without a screen," containing only two ports -- the power socket and the video-out -- and the same internal architecture as an iPhone (A4 CPU).  The next Apple TV is also rumored to feature 16GB of Flash storage and support for 1080P HD.
• Google TV aims to bring order to programming chaos - http://articles.latimes.com/2010/may/21/business/la-fi-google-tv-20100521
  Google Inc. is attempting to answer the increasingly difficult question posed by television viewers faced with hundreds of programming choices: What should I watch?  At the company's developer conference Thursday in San Francisco, Google predicted it would "change the future of television" with an effort to bring order to programming chaos in the same way that it organized the fire hose of information on the Web.

Here's a quote from the original PR post on Google's blog regarding Google TV. You may find it below just as well. Enjoy

If there’s one entertainment device that people know and love, it’s the television. In fact, 4 billion people across the world watch TV and the average American spends five hours per day in front of one*. Recently, however, an increasing amount of our entertainment experience is coming from our phones and computers. One reason is that these devices have something that the TV lacks: the web. With the web, finding and accessing interesting content is fast and often as easy as a search. But the web still lacks many of the great features and the high-quality viewing experience that the TV offers.

So that got us thinking...what if we helped people experience the best of TV and the best of the web in one seamless experience? Imagine turning on the TV and getting all the channels and shows you normally watch and all of the websites you browse all day — including your favorite video, music and photo sites. We’re excited to announce that we’ve done just that.

Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web. Your television is also no longer confined to showing just video. With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more.

Google TV uses search to give you an easy and fast way to navigate to television channels, websites, apps, shows and movies. For example, already know the channel or program you want to watch? Just type in the name and you’re there. Want to check out that funny YouTube video on your 48” flat screen? It’s just a quick search away. If you know what you want to watch, but you’re not sure where to find it, just type in what you’re looking for and Google TV will help you find it on the web or on one of your many TV channels. If you’d rather browse than search, you can use your standard program guide, your DVR or the Google TV home screen, which provides quick access to all of your favorite entertainment so you’re always within reach of the content you love most.

Because Google TV is built on open platforms like Android and Google Chrome, these features are just a fraction of what Google TV can do. In our announcement today at Google I/O, we challenged web developers to start coming up with the next great web and Android apps designed specifically for the TV experience. Developers can start optimizing their websites for Google TV today. Soon after launch, we’ll release the Google TV SDK and web APIs for TV so that developers can build even richer applications and distribute them through Android Market. We've already started building strategic alliances with a number of companies — like Jinni.com and Rovi — at the leading edge of innovation in TV technology. Jinni.com is a next-generation TV application working to provide semantic search, personalized recommendation and social features for Google TV across all sources of premium content available to the user. Rovi is one of the world's leading guide applications. We’re looking forward to seeing all of the ways developers will use this new platform.

We’re working together with Sony, Logitech and Intel to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale this fall, and will be available at Best Buy stores nationwide. You can sign up here to get updates on Google TV availability.

This is an incredibly exciting time — for TV watchers, for developers and for the entire TV ecosystem. By giving people the power to experience what they love on TV and on the web on a single screen, Google TV turns the living room into a new platform for innovation. We're excited about what’s coming. We hope you are too.