Friday, 16 July 2010 09:34

WINDOW OF OPPORTUNITY: A Website's Narrow Gateway At Igniting A Call To Action From Its Marketing Message

Written by  Fidel Gonzales

It's great when the clock strikes 9 am, and you've already put in a several hours worth of work, allowing for more time to work or play throughout the rest of the day. In checking some quick web analytics (Google Analytics / Woopra / AWstats) on several websites that I am actively performing modifications upon, I was directed to Google Labs and its Browser Size graphical analytics report, which is a graphical visualization of browser window sizes of people who visit Google. Such information as this is critical in assessing website usability and web design effectiveness at conveying your brand's marketing message. As you can see by the visualization, you can see, that unless the average website visitor scrolls on many larger format websites, much of your page is useless. So, be sure to have the important elements of your web page, such as critical call to actions, within the window of opportunity.

Google Browser Size is a visualization of browser window sizes for people who visit Google. For example, the "90%" contour means that 90% of people visiting Google have their browser window open to at least this size or larger.

This is useful for ensuring that important parts of a page's user interface are visible by a wide audience. On the example page that you see when you first visit this site, there is a "donate now" button which falls within the 80% contour, meaning that 20% of users cannot see this button when they first visit the page. 20% is a significant number; knowing this fact would encourage the designer to move the button much higher in the page so it can be seen without scrolling.

To view your own Web site with this same visualization overlaid on it, simply type its URL into the "Enter URL here" textbox at the top of the window and click Go.

Notes:

SOURCE: Google Browser Size Team

Last modified on Monday, 19 July 2010 20:11

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