I am hereby breaking into the business of making news of someone else's hard work. I toss a quick quip and a sensational array of edgy words. It's artistry and engaging. I don't dictate onto the masses. I embrace them. I call it news aggregation. It's nothing more than a modified blog of slightly more important subject matter. Yet it's news. I am a news aggregator. It's word of mouth marketing. I merely regurgitate what I refer to as news and do unto it like a cow chews cud.

The normal method of consumption is chew, swallow, stomach and dump. So goes the old ways of the news world. The newspaper is virtually dead. Now, we mouth off a bit, chew it, swallow it, and combine the final two stages into one, regurgitating facts and opinion amid social media outlets and thereby commence into the abyss of new age reporting until the fad fades into emptiness.

Not knocking the subject. Just saying. It's been an interesting topic amid a few hardened journalist friends for quite some time. The boys on the newspaper scheme of things generally despise the infotainment aspect of new-age reporters. The newspaper guys generally covet the attention but spit venom at gonzo-style and outrages headlines that were often lifted from their pages. They've been beaten at their own game and want so much the game to remain the same so that they're not left to resume posture at the recycling bin of been had. Same goes for many of the consumer magazine dudes.

I remember a certain magazine editor who I once got a long with while covering Supercross and later other off-road events of the four-wheel flavor. I denied a job at Four Wheeler Magazine and the guy grew horns at me upon realizing I was now a web dude. Albeit he was at an entirely different magazine within the same publishing group. But the same remains the same.

That's not to say I entirely agree with all the methodology of modern day news aggregators or blog reporters or press here publishers or uneducated mediots (BORROWED TERM FROM BOB YEN) or however you choose to refer to them. I even wonder at which point Google News decides a blog is worthy of including in its news aggregator. The criteria often remains perplexing and even bassakward. The bitching and complaining is insane. Add to that the same ink-stained world of gripes gets on the bandwagon once they've realize the worth.

SOCIAL NEWS MEDIA SUMMATION

That's the end of my social media commentary. That's the end of my news commentary. Now for what I actually initiated this post for. Welcome the new ways of the automotive world of journalism. Welcome Jalopnik and Gawker. Do they suck that much or simply that good. Maybe try lighting up a cigarette before the old foggies at the New York Post. While they might have you arrested, they'd have far more love for you than these new age mavins.

I've got a buddy who seems to have been a game changer in the powersports industry. His name is Rick "Super Hunky" Sieman. He founded Dirt Bike Magazine and is looked upon by the best in the editorial business. And the consumer side of the equation love him even more. He's hated by a few in the business - almost as much as environmentalists disdain the crusty-old dirt bike dude. Davey Coombs of Racer X has taking heed to Super Hunky's course in raw-edged editorial antics as have a slew of others in the powersports industry and beyond. Hunky is a legend. Did I mention we host his website?

The point remains. If you're a writer, then shut up and write. If you're a social media dude, then get over your woes and go social. If you're Jalopnik, then Jalopnik. But for you boys who just keep griping about how one guy hurt your feelings by out maneuvering you in the new world of media, then go home, grow a pair and only return when your time comes to man up.

Sure, old Yosimite Sam is no longer allowed to shoot up the town upon day time children's television, but old men like Clint Eastwood are still allowed to be war-torn and mad-dog crazy in the streets of Gran Torino. He's good. He's so good that nations call upon the type to do the deeds that need to be done. These are the deeds the more sensative guys just can't hang with. The sensative guy may have painted the flowery portrait of the standard, and they may be the same guy whining that these new age news aggregators are getting the best of them, but these sensitive guys simple need to stand down with their mainstream suck ups and allow a more savage citizen journalism to take reigns.

HATS OFF AND HELMETS ON

Take it for what it's worth. Hats off and helmets on. Let's get back down to business. Let's ride.

I am no verifiable adventure motorcyclist in what I view as the true sense of the term. I don't own an enormously overweight motorcycle with aluminum suit cases fastened to the side like glorified saddle bags. I don't go sporting a flashy open-faced helmet with an array of antennae protruding just above the top of my sunset silhouette. I don't wear shades when I ride. I don't decorate my bike in decals that tout all the snowbird hot spots I've landed upon in my quest for life's silver lining clad with some karaoke undertone. But I do love adventure motorcycling. I'm a rider.

Sure, I ride a pig. It's a heavy Honda XR650R. It sports a license plate and is fully street legal. It's dual sport but all dirt. It ain't no supermoto. It valiantly wears non-DOT knobbies with an astute pride of aristocracy. I occasionally do long solo rides. I dig camping from the saddle of the bike on occasion. I'm an adventure motorcyclist at heart but strongly prefer to do my business down and dirty and have grown to almost hate the asphalt. Though, the white-lined pavement has its purpose. And I appreciate it for what's it worth.

ADVENTURE RIDER: Edgy Elements Of Class

The purpose of this post is to point out a kick ass website I lurk upon every so often. It's the adventure motorcyclists haven. It's AdvRider.com. The guys there are edgy and generally call it like they see it. Very few posers puff their chests as a testament of their manhood and adventure motorcycling prowess. They are generally genuine dudes. I love the place.

So, when I navigated to the site this morning after performing some inbound link-related SEO research, I punched in the URL into the address bar and was immediately amazed. The demographics of the website are into the upper echelon. I'd suggest they extend somewhere near and dear to the Rob Report class of characters but are generally humble in spirit and have regular guys that fill its ranks.

Anyhow, the photography upon the splash page is absolutely amazing work. Because I have sarcastically taken it upon myself to become a news aggregator, I have taken the liberty to include a few shots here for your review but strongly encourage you to take a gander at the site and enjoy the great photographic artistry and assortment of characters. You're bound to find great motorcycle travel discussions and tech tips.

NITTY GRITTY WEB TALK

From a tech perspective, the splash page is truly outdated. I believe we dumped the idea at Off-Road.com somewhere around the year 2002. Our search engine rankings and influx of traffic loved us ever since -- or at least until myself and a few others left the ranks of the mighty home to all things that were once verifiably raw dirt.

Either way, the splash page is what it is. It's the edgy yet classy element of the characters that trounce amid the AdvRider forums. And worthy of note is the fact that the Flash-inspired photo gallery that exists upon the front page is a SmugMug widget. After some careful testing and review throughout the years and particularly in recent days, SmugMug has got to be the ultimate photographers' e-commerce solution. It remains highly extensible and embeddable. Best of all, it works like a magnet for search engine optimization.

That's all I'm saying. Now go ride.

ADVENTURE MOTORCYCLE PHOTO HIGHLIGHTS

• The Galaxy Beyond Embraces Adventure Motorcyclists Before The Evening's Bonfire
• Santa Claus Is A Side Hack Motorcycle Adventure Rider
• Adventure Motorcycle Riders Upon Reflection Lake Of Clouds
• Motorcycle Adventure Rider Tempts Fate Along Colorado River At Moab Utah
• Adventure Motorcycle Rider Seeks Help From Insane Silt Bed Monsters
• Adventure Motorcycle Tent Camping Meets Land Of God