Being that I'm into DIRT and dig the races, I have quickly conceptualized a means to produce a more extensible real-time publishing platform for coverage of such races as the 2011 Baja 1000.

Sure, I'm not divulging all the facets I have quickly mulled over and others that I have briefly tested in an hour's time. Why would I waste my time?

I know many bottom feeding rats are out there reviewing many of my published statements in an attempt to hack together a presentation for sponsors and clients. They've done it before and continually do it to further their efforts. But because they have a limited understanding of technology and of the industry in general, they continue to fail as they have in the past or merely accomplish mediocre results. Sure, they can hand concepts off to SCORE or BITD and any of their current or potential associate to sell the next version of snake oil, but they do not have the mechanics or methodology to deploy a lasting solution.

Thre is a guy named Bob Yen. He possesses credentials in physics and information technology that includes robotics as well as physicists throughout the world and even a close-to-the-offroad-racing home agency by the name of DARPA.He has a passion for off-road racing and has successfully tested remote web cast if off-road racing events such as the Baja 1000 just as I have. He is likewise watched by the snake oil salesmen and frequently contacted to be milked for information by way of empty promises to become involved in the next great pitch to SCORE for event coverage.

Between him and others whom I speak to on a regular basis, it's easy to see who is saying what and what they're about to do and how they will inevitably fail this time around.

Having worked diligently on a multitude of cutting edge industry and non-industry projects, including some of the earliest multimedia web casts of off-road racing during my tenure at Off-Road.com, where we used basic scripting and now primitive satellite technology, I understand the industry and the methodology to make multimedia editorial ecommerce social casting quantifiable and profitable. Yet I am just one guy with limited resources, as is Yen.

After briefly watching this year's web cast of the Baja 1000, it's easy to see that even heavily-backed enterprises such as The Baja Unlimited are lacking considerably. As for viable real-time reporting, there were merely three that stood out, and that was one-man show of Bob Yen, Dirt Newz and PCI Weatherman's live feed. Neither way comprehensive and was deployed with very finite results. Each of them produced some great aspects for their efforts but the gamut of them combined still lacked.

There is no off-road industry leadership. And there is no off-road industry media leadership. The industry itself is as I have long referred to it, as a red headed bastard child of the automotive industry. There are four to five individuals and organizations that can make the concept profitable for the long term. But the rogue industry of rioting mediots may not yet learn until yet another hit to the industry's reputation has received yet another rip by way of its own action or inaction.

So as they learn of them, these guys can continue to use social media engines such as Mogulus (Livestream), Qik, Twitter, Utterz (Utterli) and a multitude of others, but without the methodology, understanding and skill sets, it will sadly fail once again. And once again, the failure will adversely impact the credibility of the industry, as it has time and time again. And it has. Just ask many aftermarket parts manufacturers as well as many of the OEM vehicle manufacturers.