If all the pieces are not in place, such as the websites, the hub by which each sister brand is headquartered, then it's like running a three-legged race with a dead man at our side. That's okay. We can muscle it for a bit. The game changing elements will soon be in place. Until that time, though, it's time to began establishing the infrastructure for the social media game plan, amassing the lifestyle media from the variety of lifestyle personalities and on through the situational- and event-tailored portal and onto the target market media platforms.

To remain on track and make it happen with the limited resources available, we're going into ghost mode on most of this (ghost production). Anyhow, just for a quick update and means of providing assistance to those who may have a need, two of the chosen gateways of mass media communications I have relied upon are Pixelpipe, Posterous and Ping.fm. These platforms serve as gateways for mass dissemination of information. You don't want to lay it on too thick or to every one of the available social media websites each of these are capable of connecting your message to. As is the case for this conversation, we're enlisting the best tool according to the individual situations and the personalities involved in those situational arenas. We're talking action sports as well as extreme sports and automotive identities. Of course this includes off-road and powersports elements. We've got our addictions or should we say our addictions have us as an addiction.

Anyhow, each of these platforms has its pros and cons. Each are effective for some projects and their personalities whereas completely overkill for others. For simpler project requirements, Tumblr tends to do quite well, primarily for its simplicity but for its outbound extensibility as well.

But let's get this straight, if it ain't easy, it won't be used with any formidable vigor that matches the lifestyle of the market we're working to engage. Likewise, lay off the concept of social media as an alter to bow down unto. Consider mobile. And consider raging down the 714 monster style. Get on with yo wide-stance and rear-drooping prerunner that's packing a chest full of 40s for your best bros. Dawn the flatbill for the sake of all flatbillers.

Now, without delving deeper into platitudes or attempting to write a book on the ever-evolving tools of mass communications, we'll work toward calling this post to a close. It's my dreary state of consciousness that leads me to such. Therefore, utilize what few links are here available and make use of a good search engine should you have a greater interest. And if you're so enticed, simply hit me up and make contact.