Wednesday, 17 February 2010 09:49

Advanstar Gives Up Off-Road.com & Sends It Packing To A Not So Vertically Challenged Automotive & Powersports Enthusiast Network

Written by  Fidel Gonzales

VerticalScope Inc., owner and operator of the Internet’s largest network of automotive and powersports web sites, today announced that it has acquired Off-Road.com from Advanstar Communications Inc. Terms of the transaction were not disclosed. “Off-Road.com is a great fit with our portfolio of premier auto and powersports web sites, which include brands such as Motorcycle.com, ATV.com and AutoGuide.com,” said Rob Laidlaw, CEO of VerticalScope. “We grow our business through acquisitions and we are extremely excited about adding Off-Road.com to our network. Both enthusiasts and advertisers will benefit from the content, community and cross-marketing synergies with our current network of 140 automotive sites and 65 powersports sites.”

Off-Road.com was launched in 1995 and has become the most respected online authority on everything off-road. It is a broad-based website serving the diverse interests of the off-road community with interactive forums and an archive of more than 100,000 pages of searchable content covering trucks, ATVs, dirt bikes and the off-roading lifestyle.

“Automotive and powersports advertisers are increasingly looking to established online media companies to provide niche marketing opportunities and innovative solutions. VerticalScope will continue to serve their needs through our existing network and new site acquisitions,” added Mr. Laidlaw.

Advanstar’s CEO Joe Loggia said “We are pleased to have found such a well qualified strategic buyer for Off-Road.com. VerticalScope is a valued partner of ours and I am confident the site’s community and advertisers are being passed on to very capable hands. “

About VerticalScope Inc.

VerticalScope Inc., a privately held Toronto-based corporation established in 1999, is an Internet media leader that owns and operates more than 200 content portals and interactive community web sites targeted to the automotive and powersports markets. VerticalScope’s niche networks serve the needs of more than 25 million visitors each month with the most up-to-date information and expert advice on new and used vehicles, buyer’s guides, technical advice and coverage of the enthusiast lifestyle.

About Advanstar Communications Inc.

Advanstar Communications Inc. is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of events, publications, directories, electronic publications and web sites, as well as educational and direct marketing products and services. Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

VerticalScope Media Contact: Advanstar Media Contact:

Jerry Orban Jim Savas
416-341-7174 949-954-8684
This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.verticalscope.com www.advanstar.com

Last modified on Friday, 19 February 2010 10:13

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