I have long touted the principle of self-sufficiency and regularly integrate it into my work ethic as well as the work itself. From an editorial standpoint, this translated into articles that identified the lifestyle of self-reliance. This played well, as most of my life after newspapers has existed in the outdoors or automotive world, specifically the off-road and powersports industries. Therein, my passion was for the real life application and core lifestyle aspect of the industry and not the overplayed editorial advertising puff pieces orchestrated through the overzealous marketing department. I loved the down home how-to articles on the techniques and methods that would make one effectively self-sufficient when embarking upon adventure.

Taking a gander at social media and the immediacy of the project at hand, there comes a time when too much is simply too much and not enough is simply not enough. And attempting to explain it to those who may have interest but neither have the time nor multifaceted media skills to deploy the complete package is quite futile. If there is any hope of achieving tangible results from the marketing game plan, it's merely time to take charge and charge onward toward the objective.