Here's a brief snap shot of the news, reviews and analysis read throughout the week. Everything from business strategy, sponsorship, motorsports, television, advertising, marketing, retail, ecommerce and branding are referenced and well worth a look.

Numbed with the effects of a novocain-like spell. It must've been the easy-to-use user interface or perhaps the intuitive administrator interface. Maybe it was the search engine optimized capabilities or maybe even its overall extensibility.

It's late. It's me. And I'm tired. I have another site that generally serves to host all my off-road racing photos. It used to turn a profit on them and retail e-commerce sales. That is why I was long deserting the idea of hosting a photo gallery here. Why do so when the photos were contributing to my bottom line and double up on the work for nothing.

It's been a while since I've been in the swing of things and catching up on a whole lotta races. Don't get me wrong. I love racing. Get me the aroma of race fuel and some sort of camera (preferably a pro still or video camera), and I'm there. We had the opportunity to scout out the layout of the land and develop a strategy we're engaged at this weekend at the Lucas Oil Off Road Racing Series season opener in Las Vegas. It was a one day deal. We slammed some photos in as well as managed to post some updates upon various social media channels.

I rarely donate any time to my personal websites. I am not one who has been too zealous on self promotion. I don't promote many of the projects I have worked on or am actively working on and don't Tweet too many of my own blog posts. I'm trying to break the mold but still haven't gone full bore on the endeavor. This could change. One sign is that after the late evening's work, which consisted of strategizing a marketing effort and weighing its web presence against available search engine trends, I scrolled over the various Google Analytics accounts and landed onto the DIRT FORGE.com search engine analytics report.

Amid the race photos captured during the 2010 SCORE Laughlin Desert Challenge was this photograph of the McMillin Racing Trophy Truck of Andy McMillin during Sunday's racing. The young McMillin charged through the field to take the top slot for the weekend's racing in his Ford truck that boasted BFGoodrich Tires as well as a Fox Racing Shox and Eibach Springs suspension package. The motorsports photography was captured using a Nikon D2H with my favored 80-200mm F2.8 Nikon lens. The work was performed in conjunction with Trackside Photo, the legends of off-road racing photography.

Last week, on the crux of moving forward on several projects and completing critical phases of others I had a hard drive failure. Fortunately, I run my primary machine with multiple hard drives for real-time backup and likewise back them up via remote backup applications such as Carbonite. Now, in updating Google Docs for several real-time client collaboration folders, I figured it a good idea to further collaborate via Google Wave, and in doing so, I began to realize a powerful platform for every facet of my life in media. From managing editorial, business, ecommerce, advertising, marketing, publishing, planning and conceptualizing, Google Wave is a very interesting and highly extensible platform that ought to be considered for its potential power in communications.