Here's what we're browsing today. For those looking to hookup with some slick social applications, this post may not be the best of the best. I don't even think it ranks amid the top 100. There may be some nuggets of note. And it may even be worth a read. Or perhaps I'm burned out on the latest and greatest Twitter apps that don't own up to the fervor. Nevertheless, here's where I wasted my time today. Proceed at own risk. And enjoy.

It's late. It's me. And I'm tired. I have another site that generally serves to host all my off-road racing photos. It used to turn a profit on them and retail e-commerce sales. That is why I was long deserting the idea of hosting a photo gallery here. Why do so when the photos were contributing to my bottom line and double up on the work for nothing.

It's been a while since I've been in the swing of things and catching up on a whole lotta races. Don't get me wrong. I love racing. Get me the aroma of race fuel and some sort of camera (preferably a pro still or video camera), and I'm there. We had the opportunity to scout out the layout of the land and develop a strategy we're engaged at this weekend at the Lucas Oil Off Road Racing Series season opener in Las Vegas. It was a one day deal. We slammed some photos in as well as managed to post some updates upon various social media channels.

Actively managing multiple social media accounts for my own personal business efforts as well as managing multiple social media identities for a handful of clients, the biggest issues that have arisen are not with updating these accounts, as there are an array of desktop software applications such as EchoFon (EchoFon For Twitter Mozilla Firefox Addon), TweetDeck and Seesmic Desktop, but instead with the numerous open authorization (OAuth) conflicts between one site and another that I frequently encounter. It has proven a complete mess of my daily operations.

I have long touted the principle of self-sufficiency and regularly integrate it into my work ethic as well as the work itself. From an editorial standpoint, this translated into articles that identified the lifestyle of self-reliance. This played well, as most of my life after newspapers has existed in the outdoors or automotive world, specifically the off-road and powersports industries. Therein, my passion was for the real life application and core lifestyle aspect of the industry and not the overplayed editorial advertising puff pieces orchestrated through the overzealous marketing department. I loved the down home how-to articles on the techniques and methods that would make one effectively self-sufficient when embarking upon adventure.

Taking a gander at social media and the immediacy of the project at hand, there comes a time when too much is simply too much and not enough is simply not enough. And attempting to explain it to those who may have interest but neither have the time nor multifaceted media skills to deploy the complete package is quite futile. If there is any hope of achieving tangible results from the marketing game plan, it's merely time to take charge and charge onward toward the objective.