I grabbed hold of this shot through the lens of one of my favorite Nikon cameras. Navigating to the Southern Nevada Off Road Race Enthusiasts (SNORE) race was an effort to capture some 2010 SNORE Battle At Primm photos. The job is done and will prove to be one of the greatest off-road races of the season.

It was inevitable. I called it out the day I left. I understood full well, as managing editor (or "Managing Partner" =), who was taking reigns and how little they understood the dynamics of the industry and the core lifestyle of its community. It may have taken two years longer than I and many others had anticipated but it's official. Advastar Communications gave up Off-Road.com, selling it to (perhaps) a more formidably savvy web publisher, which appears geared to make gains on its investment straight way after squeezing the trigger. Off-Road.com, the once off-road industry mega site that was rumored to shut down its doors and even its web servers, sold to VerticalScope.

Do I stream? Do Ustream? Well, if you're considering launching a web cast that seeks to stream a live audio or live video show, then Ustream is an excellent platform to place your web streaming efforts into. I love the social media channel for its compartmentalized embed options, which can be easily tailored to your website's design layout. If you're not familiar with Ustream, a decent place to begin delving into how the platform works is found within the embedded video upon this page.

Looking to log into one of my personal business YouTube accounts, I was presented with a problem I had yet to fully address. Before I get into the semantics of what transpired to give me such tribulations, I would prefer to get straight to the business of outright warning you. When you are creating an account with any Google service, particularly with YouTube, you best be darn certain you are logged into the Google accounts, specifically the Google Gmail account, you want associated with the YouTube account, and be absolutely certain you are logged out of every fathomable Google service you don't want associated with the account. I would even go so far as to completely remove you browsers cookies, flushing them clean with a free tool such as Crap Cleaner, which has since been given the more politically correct term as CCleaner.

Taking a gander at social media and the immediacy of the project at hand, there comes a time when too much is simply too much and not enough is simply not enough. And attempting to explain it to those who may have interest but neither have the time nor multifaceted media skills to deploy the complete package is quite futile. If there is any hope of achieving tangible results from the marketing game plan, it's merely time to take charge and charge onward toward the objective.