Since the days of Google's now renamed Froogle product search platform, which is now simply referred to as Google Products, I have made habit of dutifully exporting product data to product search websites through the use of CSV, RSS or through an API. This method of extending the e-commerce shopping cart's reach and the retail business brand has proven quite profitable. And to think that other than the cost of manual export or syndication configuration, such product syndication services are predominantly free or charge. But what about the your copyright? This morning, I was performing some Search Engine Optimization (SEO) for an e-commerce shopping cart and began drifting down the inbound link list. Further down the list of links, I landed upon TheFind. Now this is an interesting product search platform - perhaps one of the best. I was alerted to it a while back when I was asked by an enraged client why their products were listed upon TheFind's product pages.

When it comes to technology and even social media, the Off-Road Industry (OFFROAD NATION) remains in a stooper, in part due to the archaic-minded mavens at the helm and likewise due to the snake oil salesmen who have delivered these the industry a sour taste of used car salesmanship. This remains true from aftermarket parts manufacturers to race promoters. I have my array of email accounts and keyword search tools that scan the web and more specifically the more prominent aspects of social media, scanning for anything pertaining to marketing, social media, public relations and e-commerce. Many of these search queries are focused intensely upon the overall #OFFROAD industry but delve into the #POWERSPORTS, #AUTOMOTIVE, #ACTIONSPORTS, #4X4 and related realms. Though, the update that arrived just moments ago was from one of my underground insiders, who forwarded me the content from an RDC thread, which opens as follows: