Looking to log into one of my personal business YouTube accounts, I was presented with a problem I had yet to fully address. Before I get into the semantics of what transpired to give me such tribulations, I would prefer to get straight to the business of outright warning you. When you are creating an account with any Google service, particularly with YouTube, you best be darn certain you are logged into the Google accounts, specifically the Google Gmail account, you want associated with the YouTube account, and be absolutely certain you are logged out of every fathomable Google service you don't want associated with the account. I would even go so far as to completely remove you browsers cookies, flushing them clean with a free tool such as Crap Cleaner, which has since been given the more politically correct term as CCleaner.

Last week, on the crux of moving forward on several projects and completing critical phases of others I had a hard drive failure. Fortunately, I run my primary machine with multiple hard drives for real-time backup and likewise back them up via remote backup applications such as Carbonite. Now, in updating Google Docs for several real-time client collaboration folders, I figured it a good idea to further collaborate via Google Wave, and in doing so, I began to realize a powerful platform for every facet of my life in media. From managing editorial, business, ecommerce, advertising, marketing, publishing, planning and conceptualizing, Google Wave is a very interesting and highly extensible platform that ought to be considered for its potential power in communications.

Today’s navigation throughout the web fringe takes me back to web advertising as well as overall off-road industry marketing. But let's at least stick to the web perspective for the time being. Now, from the publisher’s perspective, I have great disdain for a reliance upon ad networks, especially when it comes to fashioning a business model based solely upon advertising for its revenue stream. I have fought this venture with entrepreneurs greater than I but fought it nevertheless, basing my reasoning upon tangible principalities and subsequent results. Inevitably, the few whom I am speaking of have lost on such entrepreneurial web efforts time and again. Now let's get it straight. I have yet to make my own fortune but have managed to make a decent living making others their fortunes.