Taking a gander at social media and the immediacy of the project at hand, there comes a time when too much is simply too much and not enough is simply not enough. And attempting to explain it to those who may have interest but neither have the time nor multifaceted media skills to deploy the complete package is quite futile. If there is any hope of achieving tangible results from the marketing game plan, it's merely time to take charge and charge onward toward the objective.

I remember the days. I worked straight HTML. I wrote like a mad man. Lived the ultimate off-road lifestyle and documented the insanity by means of a camera, a keyboard and often times a satellite internet connection. Those were the days of Off-Road.com. There were editorial days that existed long before the ORC era of my life, but they do not size up to the workload, responsibility nor adventure. Traffic at ORC was ultimately bolstered by informative and often humor-laced excitement. And during that era of my life, it was far more difficult to web publish that excitement as it is today. Straight HTML via notepad and then manually publishing links via FTP file upload for an array of primary directory pages was an extremely tedious task. Homesite soon eased the HTML editing woes but also inserted erroneous code. Fortunately, Macromedia Dreamweaver segued onto the scene has long proven to be a standard asset in my code-slinging repertoire.