I have long touted the principle of self-sufficiency and regularly integrate it into my work ethic as well as the work itself. From an editorial standpoint, this translated into articles that identified the lifestyle of self-reliance. This played well, as most of my life after newspapers has existed in the outdoors or automotive world, specifically the off-road and powersports industries. Therein, my passion was for the real life application and core lifestyle aspect of the industry and not the overplayed editorial advertising puff pieces orchestrated through the overzealous marketing department. I loved the down home how-to articles on the techniques and methods that would make one effectively self-sufficient when embarking upon adventure.

Since the days of Google's now renamed Froogle product search platform, which is now simply referred to as Google Products, I have made habit of dutifully exporting product data to product search websites through the use of CSV, RSS or through an API. This method of extending the e-commerce shopping cart's reach and the retail business brand has proven quite profitable. And to think that other than the cost of manual export or syndication configuration, such product syndication services are predominantly free or charge. But what about the your copyright? This morning, I was performing some Search Engine Optimization (SEO) for an e-commerce shopping cart and began drifting down the inbound link list. Further down the list of links, I landed upon TheFind. Now this is an interesting product search platform - perhaps one of the best. I was alerted to it a while back when I was asked by an enraged client why their products were listed upon TheFind's product pages.