Do I stream? Do Ustream? Well, if you're considering launching a web cast that seeks to stream a live audio or live video show, then Ustream is an excellent platform to place your web streaming efforts into. I love the social media channel for its compartmentalized embed options, which can be easily tailored to your website's design layout. If you're not familiar with Ustream, a decent place to begin delving into how the platform works is found within the embedded video upon this page.
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Tuesday, 16 February 2010 17:51

Rubicon Media Group - Off-Road.com

Published in PORTFOLIO

Looking to log into one of my personal business YouTube accounts, I was presented with a problem I had yet to fully address. Before I get into the semantics of what transpired to give me such tribulations, I would prefer to get straight to the business of outright warning you. When you are creating an account with any Google service, particularly with YouTube, you best be darn certain you are logged into the Google accounts, specifically the Google Gmail account, you want associated with the YouTube account, and be absolutely certain you are logged out of every fathomable Google service you don't want associated with the account. I would even go so far as to completely remove you browsers cookies, flushing them clean with a free tool such as Crap Cleaner, which has since been given the more politically correct term as CCleaner.

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This morning began quite early. After an excruciatingly long day with a scant amount of sleep the evening previous, I slipped down down into a deep slumber by the time 2000 hours rolled around. It was a good day's work with formidable advances. I was convinced my body and mind was well deserving of the rest. After engaging in a dirt bike crash a few years back, which grenaded a Nikon D2X upon impact into my hip, it has proven quite difficult to work my way back into shape for the two- to five-mile runs I once performed on a regular basis. Even during that period of time, the calisthenics were difficult to maintain, as the hip was having nothing to do with it. It's amazing how a shin-high Yucca tree can be such a game changer. My entire back down to my upper leg was black and blue for months. Then, there after that crash, once I did pick up the pace on a weekly workout regiment, I was gleefully riding a Kawasaki KX110 one day with a few family members. And just when I was having the time of my life riding without goggles, I was roosted by my brother-in-law. An otherwise hilarious joke, which remained a hilarious joke, I was sent down tumbling into a ditch, where I assessed the damaged and quickly determined that I had at least broken a toe and sprained an ankle, the same ankle that kept me from a European club soccer tournament when I was younger and in the game. There were no apologies and quite simply no hard feelings. It's a man's world and the barbecue commenced right on time for yet another glorious occasion.
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When it comes to technology and even social media, the Off-Road Industry (OFFROAD NATION) remains in a stooper, in part due to the archaic-minded mavens at the helm and likewise due to the snake oil salesmen who have delivered these the industry a sour taste of used car salesmanship. This remains true from aftermarket parts manufacturers to race promoters. I have my array of email accounts and keyword search tools that scan the web and more specifically the more prominent aspects of social media, scanning for anything pertaining to marketing, social media, public relations and e-commerce. Many of these search queries are focused intensely upon the overall #OFFROAD industry but delve into the #POWERSPORTS, #AUTOMOTIVE, #ACTIONSPORTS, #4X4 and related realms. Though, the update that arrived just moments ago was from one of my underground insiders, who forwarded me the content from an RDC thread, which opens as follows:

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I generated my first Twitter account back in 2007. Shortly thereafter, I performed a few contextual posts to Twitter (Tweets) and audio posts to Utterz (now called Utterli).  This included posts generated from remote location at local races such as Mojave Desert Racing (MDR) and Mojave Offroad Racing Enthusiasts (MORE) but also SCORE Primm 300 and SCORE Baja 1000 races. During that time, all formidable websites offering coverage for these races, specifically the Baja 1000, were weak efforts. The only exception would be the Race-Dezert.com Weatherman Race Radio Live Audio Feed. But even that is rather limited in its redeeming value, which is an entirely different conversation. It wasn’t until mid-2008 that I began consistently using a Twitter account. My spike in Twitter activity was do in part to public relations guru Jim Graham (@RonJon), who is also a self-proclaimed pretty boy Class 11 VW racer, whose race addiction is delivered via @DesertDingo. There were other things that truly interested about Twitter, but it’s just as easy to blame it on Graham. Should you follow him, you might find his ever-changing array of avatars entertaining and even perplexing. While my fervor is for off-road racing, my primary interest in engaging Twitter was from the e-commerce perspective, since I have realized that e-commerce is indeed the driving force for financial sustenance behind the off-road industry.

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