I have long touted the principle of self-sufficiency and regularly integrate it into my work ethic as well as the work itself. From an editorial standpoint, this translated into articles that identified the lifestyle of self-reliance. This played well, as most of my life after newspapers has existed in the outdoors or automotive world, specifically the off-road and powersports industries. Therein, my passion was for the real life application and core lifestyle aspect of the industry and not the overplayed editorial advertising puff pieces orchestrated through the overzealous marketing department. I loved the down home how-to articles on the techniques and methods that would make one effectively self-sufficient when embarking upon adventure.

Today’s navigation throughout the web fringe takes me back to web advertising as well as overall off-road industry marketing. But let's at least stick to the web perspective for the time being. Now, from the publisher’s perspective, I have great disdain for a reliance upon ad networks, especially when it comes to fashioning a business model based solely upon advertising for its revenue stream. I have fought this venture with entrepreneurs greater than I but fought it nevertheless, basing my reasoning upon tangible principalities and subsequent results. Inevitably, the few whom I am speaking of have lost on such entrepreneurial web efforts time and again. Now let's get it straight. I have yet to make my own fortune but have managed to make a decent living making others their fortunes.

When it comes to technology and even social media, the Off-Road Industry (OFFROAD NATION) remains in a stooper, in part due to the archaic-minded mavens at the helm and likewise due to the snake oil salesmen who have delivered these the industry a sour taste of used car salesmanship. This remains true from aftermarket parts manufacturers to race promoters. I have my array of email accounts and keyword search tools that scan the web and more specifically the more prominent aspects of social media, scanning for anything pertaining to marketing, social media, public relations and e-commerce. Many of these search queries are focused intensely upon the overall #OFFROAD industry but delve into the #POWERSPORTS, #AUTOMOTIVE, #ACTIONSPORTS, #4X4 and related realms. Though, the update that arrived just moments ago was from one of my underground insiders, who forwarded me the content from an RDC thread, which opens as follows: