This morning began quite early. After an excruciatingly long day with a scant amount of sleep the evening previous, I slipped down down into a deep slumber by the time 2000 hours rolled around. It was a good day's work with formidable advances. I was convinced my body and mind was well deserving of the rest. After engaging in a dirt bike crash a few years back, which grenaded a Nikon D2X upon impact into my hip, it has proven quite difficult to work my way back into shape for the two- to five-mile runs I once performed on a regular basis. Even during that period of time, the calisthenics were difficult to maintain, as the hip was having nothing to do with it. It's amazing how a shin-high Yucca tree can be such a game changer. My entire back down to my upper leg was black and blue for months. Then, there after that crash, once I did pick up the pace on a weekly workout regiment, I was gleefully riding a Kawasaki KX110 one day with a few family members. And just when I was having the time of my life riding without goggles, I was roosted by my brother-in-law. An otherwise hilarious joke, which remained a hilarious joke, I was sent down tumbling into a ditch, where I assessed the damaged and quickly determined that I had at least broken a toe and sprained an ankle, the same ankle that kept me from a European club soccer tournament when I was younger and in the game. There were no apologies and quite simply no hard feelings. It's a man's world and the barbecue commenced right on time for yet another glorious occasion.

When it comes to technology and even social media, the Off-Road Industry (OFFROAD NATION) remains in a stooper, in part due to the archaic-minded mavens at the helm and likewise due to the snake oil salesmen who have delivered these the industry a sour taste of used car salesmanship. This remains true from aftermarket parts manufacturers to race promoters. I have my array of email accounts and keyword search tools that scan the web and more specifically the more prominent aspects of social media, scanning for anything pertaining to marketing, social media, public relations and e-commerce. Many of these search queries are focused intensely upon the overall #OFFROAD industry but delve into the #POWERSPORTS, #AUTOMOTIVE, #ACTIONSPORTS, #4X4 and related realms. Though, the update that arrived just moments ago was from one of my underground insiders, who forwarded me the content from an RDC thread, which opens as follows:

I remember the days. I worked straight HTML. I wrote like a mad man. Lived the ultimate off-road lifestyle and documented the insanity by means of a camera, a keyboard and often times a satellite internet connection. Those were the days of Off-Road.com. There were editorial days that existed long before the ORC era of my life, but they do not size up to the workload, responsibility nor adventure. Traffic at ORC was ultimately bolstered by informative and often humor-laced excitement. And during that era of my life, it was far more difficult to web publish that excitement as it is today. Straight HTML via notepad and then manually publishing links via FTP file upload for an array of primary directory pages was an extremely tedious task. Homesite soon eased the HTML editing woes but also inserted erroneous code. Fortunately, Macromedia Dreamweaver segued onto the scene has long proven to be a standard asset in my code-slinging repertoire.