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Monday, 12 April 2010 07:28

From Small Business Search Listings SEO To Content Targeting And Public Relations Tools

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From Small Business Search Listings SEO To Content Targeting And Public Relations Tools http://www.convinceandconvert.com/
Got links? Here are some good reads. Perhaps the best of the lot is the 10 free social media tools every public relations (PR) pro should master. And if you're a small businesses and looking for some insight on how to increase the eyeballs landing upon your good name when conducting local business searches, then there's a great link for optimizing your business listing. For those looking for domains for an existing business or a startup, there are five tips to get you started. Got content? There's an excellent strategy for those charged with developing a web content strategy. In my experience, especially for those working as contractors, you'll want to maintain an open stream of communication between client and client assets. Social media strategy, tactics and success is yet another link worthy of a read.

Optimizing Your Business Listing for Local Search Supremacy

  • INTRO TEXT - SMB's (Small To Medium Businesses) have just two meaningful representations in the local search space: a website and a business listing. If there was a Layman's equation for Google's local search algorithm, it would perhaps look something like this: Ranking = Location + Information + Corroboration + Input + X.
  • TOPIC KEYWORDS - Small Business / Small Business Search / Small Business SEO / SMB

Dealing in Domains – 5 Tips to Get Started Now and Do it Right

  • INTRO TEXT - Buying, parking, and selling domain names can be a fantastic business.  It takes very little money to get started; overhead is minimal; the learning curve is relatively short; you can do it on a very part-time basis; and it can be extremely lucrative.  So, what are the downsides, and why isn’t everyone doing it?  First, even though the learning curve is pretty short, you do need to educate yourself on the right way to do it if you hope to make any money.  Secondly, it takes persistence and patience, which some people just aren’t good at.  In fact, if you’re looking for a way to make a quick buck, the domain trade is not for you.  On the other hand, if you’re looking for a revenue stream to add to your life that will build over time and has very low barriers to entry, keep reading.
  • TOPIC KEYWORDS - Choose The Right Domain Names / Domain Name Help / Domain Name Parking

Build Your Brand a Social Content Ladder in 5 Steps

  • INTRO TEXT - Sure, social media takes a lot of time, but probably not as much time as you think.  Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.  Instead of a series of self-contained initiatives, build yourself a content ladder.
  • TOPIC KEYWORDS - Brand Building / Social Content / Content SEO / Taxonomy / Google Analytics / Social Mention / Frequency Schema

10 Free Social Media Tools Every PR Pro Should Master

  • INTRO TEXT - I'm always a bit hesitant when it comes to writing posts about social media tools.  However, on this occasion I think the tools / resources I'm about to walk you through MUST be part of a modern communicator's arsenal, if not today, then by the end of 2010.  For some of you, these might seem basic, for others, they might seem a little foreign, but no matter which camp you are in, they should be part of your daily routine...no excuses!!
  • TOPIC KEYWORDS - Social Mention / Real Time Search / Bing Real Time Search / Real Time Twitter Search / Twitter Search / Klout / BackTweets / Wordle / Google Trends / Alexa / SWiX / Public Relations

Social Media Success: It's About More Than Tactics

  • INTRO TEXT - Later this month I’m the keynote speaker at the Dutch Marketing Conference Digitaal willen we allemaal in Utrecht. I’m speaking about the danger of building your social media strategy on tactics (“We need to use Twitter” or “We need to use Facebook”) rather than focusing on ongoing and sustainable engagement. Long-term success comes from a strategic (not tactical) approach to social media and from properly evaluating why you are using social media in the first place and how you will measure its success against overall business objectives as well as any individual campaign aims that you might be focused on at any given time.
  • TOPIC KEYWORDS - Social Media Strategy / Social Media Strategies / Social Media Success / Social Media Engagement / Facebook / Twitter
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