How 'Newsful' is Your Content?
- INTRO TEXT - In the world of user-led media, one form of content is always coveted by the recipient more than most. Surprisingly, it's not something which always stirs debate. And, it's not necessarily 'breaking' news. In the world of user-led media, one form of content is always coveted by the recipient more than most. Surprisingly, it's not something which always stirs debate. And, it's not necessarily 'breaking' news.
- TOPIC KEYWORDS - Editorial Ethics / Journalism / Editors / Journalists / Social Media Journalism / Writers / Media / Media Ethics
The 8-Step SEO Strategy, Step 1: Define Your Target Audience and Their Needs
- INTRO TEXT - Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy.
- TOPIC KEYWORDS - SEO / SEO Strategy / SEO Strategies / SEO Target Marketing / SEO Targeting
When Conversion Rate Isn't Enough
- INTRO TEXT - The history of web analytics has read a bit like the quest for the Holy Grail. We've gone through a list of candidates searching for the one true metric: Hits, Page Views, Visitors, Unique Visitors... stopping at each one to admire its purity and virtue while denouncing the heresy of whatever metric it replaced (usually, one whose purity and virtue we were just praising the week before).
- TOPIC KEYWORDS - Conversion Rate / Page Views
Follow-up Is the Momentum Building Power Tool
- INTRO TEXT - Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.
- TOPIC KEYWORDS - Business / Sales / Sales Strategy / Sales Follow Up / Follow Up Marketing